Reference On-Demand
References Made Simple
You don't have to have a full-blown customer reference program to get value out of Reference On-Demand. It is a great way to introduce customer references into your sales cycle to generate interest, validate solutions, respond to RFP's and more.
Capturing outstanding reference testimonials is one
of the best ways to provide invaluable third
party validation to your prospects while building up your library of marketing assets.
Reference On-Demand enables you to make your video and audio testimonials highly scalable and flexible by breaking interviews into specific topics which can be tracked when sent to prospects to guage their interest. Breaking interviews up also helps you build a library of the right testimonials that align with the messages your prospects need to hear.
Get direct feedback on the effectiveness of the video and audio interviews you send prospects through spotlights using RO|Enablement's built-in rating function. Receiving this invaluable feedback on reference
interviews enables you to continually improve your marketing and reference content creation strategies and create messaging that better resonates with your prospects
to close deals faster.
Senior Manager, Global Customer Success, Sybase