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Spotlights For Marketing & Sales

Spotlights are tailored microsites for sales to present information and assets to prospects and TRACK what is viewed. Find out how RO|Enablement allows you to spend more time in front of your customers and less time behind the scenes on sales admin tasks like searching for collateral and writing emails.

Pre-Built Spotlight Collections

We understand that your sales team doesn't want to spend time assembling perfectly crafted communications for prospects-they want to be out there doing what they do best...selling! RO|Enablement enables marketing to create a collection of pre-built spotlights compiled with customized material so sales can just grab-and-go. Spotlights can be built based on solution, vertical, message, pain points and more and since they are written by marketing, messaging stays consistent, branded and professional.

Share the Right Message

Assemble the right materials for the right conversations. Spotlights give you the opportunity to present the specific information a prospect is looking for in the way they want. When the right stories, information and assets are included in a spotlight, it is easy to see what a prospect is gravitating towards making your job of solving their pain points easier.

Send & Personalize Invitations

With a click of a button, you can send an email to a prospect tailored with their name and messaging crafted in a pre-written template that is ready to be used to sales. Working with multiple prospects at a time? No problem! RO|Enablement lets you import CSV lists to send out spotlight invitations with the ability to track which individuals visit the spotlights.

Track Prospects and ROI

The combination of RO|Enablement's content tracking abilities along with the built-in rating system make your sales team more effective when following up with prospects and brings more value to your marketing team for easily monitoring which content produces the largest ROI.

• Monitor Prospects' Engagement With Your Materials
The ability to track individual prospects gives you greater insight of what materials are most effective with prospects, and thus which assets provide you the greatest ROI. RO|Enablement's tracking enables you to know what's being used and what's actually being looked at. Plus, you can see who visited your spotlight, what they looked at and when.
• Receive Alerts For Smarter Follow-up
RO|Enablement alerts the sales staff when sent materials were opened and specifically what was viewed by the prospect. This provides valuable insight for sales reps, who now know when to execute a follow-up contact and what items to cover during that subsequent conversation.
• Map Assets to Closed Deals
RO|Enablement's content tracking capabilities improves sales effectiveness because you can easily map which assets used at particular stages in the sales cycle converted leads to closed sales. This not only enables a clear and simple ROI calculation for marketing campaigns but also paints a more definitive picture of where budgets should be allocated for greatest impact.