There are thousands of small companies in the CRM software world – all claim to be innovative, some are commercially viable, and a few are quite possibly the next big thing. But the problem is, there are thousands of us out there. So how do you get your company to rise to the top?

Move over Simon Cowel…there’s a new contest in town! CRM Idol is making its debut this year. The folks behind CRM Idol recognize that for small businesses trying to play in the ocean of big fish, there are hurdles to overcome – getting through to influencers, journalists, venture capitalists and more. That’s why they have created a unique contest, made just for the small business trying to make it in the CRM market. They are giving 60 companies (40 from the Americas and 20 from EMEA) the opportunity to present to some of the most influential people in the CRM world. Finalists will receive consulting and publicity perks and CRM Idol winners will receive an array of fabulous prizes.

RO Innovation is proud to announce we have been chosen to compete in CRM Idol 2011. Our journey starts by giving a demo to a panel of judges on Wednesday, August 17. After all our fellow contestants have presented their demos, the judges will narrow the field down to a final 7 contestants. Then the voting really begins…

  • Popular Vote: public votes on videos produced by the 7 finalists count for 50% of the final score.
  • Extended Judges Panels: each judge will select a specific winner in both the Americas and EMEA from the 7 finalists for the other 50% of the score.

Wish us luck on August 17! If we make it to the finals, we hope you will help us in being chosen as the winner of this wonderful contest to bring our business to a new level of success!

Jim Mooney
Jim Mooney is the Founder & CEO of RO Innovation. His passion for helping salespeople excel in all aspects of B2B selling, especially where customer references are involved, was the reason he started the company. His desire for helping others succeed flows through in the expert thought leadership he provides the industry, his customers and his employees.