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We all know customer references are important to influencing new prospects, but if your references are coming across with the wrong message or method, they may actually be hurting your chances to win the new deal. Learn 5 insider tips on how to get the most out of your customer references.

Using customer references during the sales process is a huge plus but can be very time consuming. References Online has made it easy for our company to have access to this valuable resource."
- Sheila Petty
Proposal Manager, Colonial Life
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