About

Buyers in today's B2B marketplace have more options to choose from than ever before, making it essential to establish professionalism, credibility and trust early in sales relationships. The paradigm is shifting and customer references are being incorporated earlier in prospect's buy cycles to move them further along the funnel faster. Learn about the untold secret to improving sales, using references earlier in the sales cycle, and providing a much more effective "engagement" model.

There is no question that over the past decade the customer reference space has matured steadily and gained momentum in many organizations across the U.S. Read our latest white paper on what are going to be the biggest customer reference trends for SMBs heading into 2011.

In this uncertain economy, attracting and retaining customers has become more critical than ever. Knowing your customers on a deeper level and leveraging your advocates through customer reference programs are essential to making smart decisions about product development, improving your customer service practices, and mobilizing your customer advocates to help you win new business. Download our “Customer Insights” white paper today to understand why the best time to talk with your customers is NOW, and how you leverage their insights to work harder for you!

 
Social media and networking has exploded within the B2B marketplace recently and has made made many companies rethink their customer reference strategy. This white paper discusses real-world examples of companies implementing social media tools in their customer reference strategies, and examines how social media and networking tools can overcome the top three challenges of customer reference programs.