Avoid Reference Burnout

Do you ever feel like you may be “going to the well too many times” when you constantly ask the same great customers to serve as references during your sales cycle? Have you considered that overused references may not be sharing the same glowing recommendations that you might hope they would?

Reference burnout not only hurts your customer reference efforts, it also jeopardizes your relationships with your best customers as well as hurt sales opportunities with new prospects.  ReferenceView recognizes the hazards of reference burnout and helps reference managers avoid overuse of customer advocates through centralized management of requests, configurable reference workflows, customer-defined preferences, and more.

ReferenceView lets you cater to your customers’ preferences for communication frequency and method, giving you the ability to cultivate better relationships with references – and better reference conversations for your prospects. Configurable settings and alerts enable you to show the utmost respect for their wishes to avoid burnout and keep your reference program healthy and thriving.

Don’t just hope your customers are satisfied being references. Learn more about the reference communication features of ReferenceView and contact us today to schedule a demo.

Our sales teams are really excited about using the new [application] as it saves them time up front, it demonstrates that we’re a highly technological company, and it gives them additional reasons to contact and then follow up with their prospects."
- Lynn Comer
Channel Marketing Manager, HireRight
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