Net Promoter Scores Mobilize Your Advocates
The Net Promoter Score is gaining momentum and creating more customer-centric organizations in industries across the world due to its simplicity and easy-to-understand nature. But what is it, and how can you use it to leverage customer advocates?Calculate Your Net Promoter Score
The Net Promoter Score (NPS) is a loyalty metric that asks customers one simple question – “How likely is it that you would recommend our company to a friend or colleague?” – to which they respond on a scale of 0-10. Based on your customers' answers, they can be divided into three Net Promoter Score categories: Promoters (answer 9 or 10), Passives (answer 7 or 8), and Detractors (answer 0-6).
How To Use Net Promoter Scores RO|ReferenceView
What you DO with your Net Promoter Score is just as important as knowing what it is! Using a customer reference solution like RO|ReferenceView in conjunction with your Net Promoter program can mobilize your net promoters and maximize customer advocacy. By using RO|ReferenceView with the Net Promoter program you can:
- Give your promoters a voice that new prospects need to hear
- Nominate promoters to participate as customer references
- Identify and manage which reference activities a promoter wants to participate in (case study, ROI analysis, reference video, etc.
- Track the promoter's visibility and contribution to bottom-line ROI
- Focus on mobilizing promoters as well as improving detractors
- Leverage industry best practices with your Net Promoter Scores
