Spotlights
Reference Spotlights
Spotlights are tailored microsites for sales to present
information and customer reference assets to prospects in a unique and engaging
way, while tracking what they viewed and when they opened it.
Pre-Built Spotlight Collections
We understand that your sales team shouldn't spend time -- and doesn't want to spend time -- assembling tailored
communications for prospects. They want to be out there doing what they do best...selling!
RO|ReferenceView gives the power of efficiency sales to choose from a collection of pre-built spotlights made by the marketing team based on solution, vertical, message and more compiled with customized material so sales can just grab-and-go.
Share the Right Message
Assemble the right reference materials to share the right message with prospects. Spotlights give your sales team the opportunity to present the specific information and customer references a prospect is looking for in the way they want-in an organized, engaging and digital format. When the right stories, information and assets are included in a spotlight, it is easy to see what a prospect is gravitating towards making your job of solving their pain points easier.
Track Prospects and ROI
Make your sales team more effective when following up with prospects. The combination of RO|ReferenceView's content tracking abilities along with the built-in rating system brings more value to your team to know what prospects are interested in your solution and easily measure which content produces the largest ROI.
- Monitor Prospects' Engagement With Your Materials The ability to track individual prospects gives you greater insight of what marketing and reference materials are most effective with prospects, thus giving you a clearer picture of which assets provide the biggest ROI. Tracking enables you to know what marketing and reference assets are being used by your team, and know what assets prospects actually look at and when.
- Receive Alerts For Smarter Follow-up RO|ReferenceView alerts the sales staff when sent materials were opened and specifically what was viewed by the prospect. This provides valuable insight for sales reps to know who is a hot prospect, when to execute a follow-up contact and what items to cover during the conversation.
- Tie Reference Assets to Closed Deals RO|ReferenceView's content tracking capabilities helps you measure the effectiveness of your customer reference program giving you the ability to easily connect which marketing and reference assets used at particular stages in the sales cycle converted leads to closed sales. This not only enables an ROI calculation but also paints a more definitive picture of where program budget should be allocated for greatest impact.
