Unlock the power of happy customers

RO|Innovation provides technology solutions that activate the voice of your customer throughout your buyer’s journey to shorten sales cycles and grow revenue. Explore how our sales enabling software suite can help your organization leverage your strongest sales assets – happy customers – and improve business performance today.



Full Customer Reference Management Suite

Best-in-class tools and workflows to empower your best asset: happy customers.

  • Make customer references and their stories easily visible and quickly deployable.
  • Share customer assets with prospects from one central place.
  • Maintain greater control over customer usage to avoid reference burnout.
  • Track reference nominations and customer reference program initiatives.
  • Drastically speed up customer reference fulfillment time.



Sales Enable the Voice of Your Customer

Sales enablement tools to leverage the right customer asset – like setting up a reference call or subject matter expert (SME), or pulling a customer quote or case study – at the right time within your sales cycle.

  • Central portal makes it quick and easy for sales reps to find, package and send customer and marketing assets that are most likely to resonate with their buyers, when and where they need it.
  • Integration with®, Marketo® & Eloqua®
  • Analytics and built-in tracking give the sales team valuable engagement insights on sent materials for better, more-timely follow-up conversations with prospects.



Empower Sales with Mobile Access

Mobile sales enablement tools for on-the-go sales teams.

  • Mobile sales enablement tools to stay efficient, share customer assets, impact in-person meetings and get prospect engagement intelligence – when and where sales reps need it.
  • Sales enablement mobile app also helps maximize tradeshow investments by helping your team leverage customer collateral and qualify new leads right from the show floor.


Activate the Channel with a Partner Portal

Central web portal for your channel sales partners

  • Make it quick and easy for them to get access to the customer collateral and marketing materials they need to drive business forward.
  • Usage analytics help your company stay relevant and valuable to your channel partners.
  • Know what collateral is being used by who and when.
  • Ability to deliver a consistent marketing message in real-time across your entire channel sales program.



Leverage our Expertise with Client Services

Drive revenue and results with our comprehensive customer reference strategy and program development services. With over 20 years of combined experience in customer reference management, RO|Innovation offers a complete set of professional services customizable for your business needs.