A best practice of a reference program is to sensitize the entire organization to be looking for good customer references, because truth be told, many people touch customers in your organization – not just the reference manager.
RO|ReferenceView incorporated this best practice in the nomination feature of our solution with a centralized, formal nomination process that’s easy to use. The features of ReferenceView enable you to:
- Foster your reference rewards and customer reference recruiting programs
- Leverage the relationships other people in your organization have with customers, such as customer service representatives and account executives
- Facilitate wider participation in nominating references
- Nominate customers directly from your CRM, like Salesforce.com