A couple of weeks ago, I attended an industry conference with a few of my customers to do some face-to-face networking. As I walked around to different booths it was amazing to see the number of people using iPads, tablets, their smart phones and other technology devices to take notes, capture contact info, show videos and share examples of their software’s capabilities. It’s clear the portability, size and functionality of these mobile devices make them the perfect medium for sharing information and communicating on the exhibition floor these days.

This is one of the reasons why RO Innovation has developed a mobile app…and has seen its success at tradeshows, like the one I mentioned above. Instead of handing a prospect a brochure at your booth, getting their name down on your clipboard, and wondering if they’ll actually read the brochure after they leave your site…we’ve created a better option.

Now, using your iPad or iPhone, you can capture the prospect’s contact info in your contact library or database, show them a quick demo on the iPad while they’re standing there with you, and then email them your brochure with a personalized note before they leave. Plus, because our app integrates with the tracking capabilities of our desktop software, you will be alerted via email if and when that prospect actually views the collateral you sent them…instantly helping you determine if they’re a qualified lead.

The RO|Mobile suite of solutions allows tradeshow managers and other company participants at an event to increase the ROI of attending such events. Our mobile solutions let your key tradeshow stakeholders leverage customer video testimonials, demos, and other marketing and sales collateral in a more effective way. It also:

  • Makes your company appear more “with it” by using cool tech tools in front of potential customers
  • Helps you go green (because you didn’t have to print out a billion flyers for the show)
  • Saves money on printing and shipping collateral to your booth
  • Makes it easy to determine which leads are active and interested, and which ones were just kicking the tires

As always, feel free to contact us to learn more and get your specific questions answered.

Jim Mooney
Jim Mooney is the Founder & CEO of RO Innovation. His passion for helping salespeople excel in all aspects of B2B selling, especially where customer references are involved, was the reason he started the company. His desire for helping others succeed flows through in the expert thought leadership he provides the industry, his customers and his employees.