Customer Reference Manager Benefits

Benefits for Customer Advocacy Managers

Customer Marketing teams use RO Innovation to:

  • Elevate your role as a key contributor for executing on sales strategy, and driving revenue results.
  • Automate customer reference management administrative tasks
  • Automate and better control workflows for reference requests, nominations, rewards, etc.
  • Optimize and grow your customer reference and advocate programs
  • Leverage a centralized reference system that’s scalable and adopted by sales
  • Secure greater buy-in to the reference program
  • Prove ROI of your program and the total value of customers
  • Focus more time on building/growing customer relationships
  • Increase your bandwidth

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Customer Reference Manager Benefits

Benefits for Marketing

Marketing teams use RO Innovation to:

  • Leverage the voice of the customer throughout customers’ buying journey
  • Ensure everyone uses the most updated marketing materials
  • Unify messaging and communication
  • Understand which pieces of content are most utilized and effective in closing deals
  • Tie content marketing to revenue
  • Drive smarter budgeting decisions
  • Get feedback on content directly from sales and buyers

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Customer Reference Manager Benefits

Benefits for Sales

RO Sales Enablement allows your sales team to:

  • Shorten sales cycles and build buyer trust faster
  • Differentiate your message and value better while driving more engaging sales conversations with buyers
  • Ramp up new reps faster by sharing the tribal knowledge of top sellers more effectively
  • Return more time to reps for revenue-generating selling activities
  • Help move the “murky middle” performers and get more reps beating quota
  • Get better feedback on what’s going on in the marketplace
  • Have more accurate forecasts
  • Align the right content and customer references to the right opportunity and stage of sales cycle
  • Easily share content in a personalized way
  • See how prospects are engaging with shared content to identify the most promising opportunities

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Customer Reference Manager Benefits

Benefits for Channel Sales

Your channel partners benefit from:

  • Personalized content access portals
  • Easily accessible information applicable only to them
  • One single source of accurate content
  • Unified messaging and communication
  • Mechanism to easily share content in a personalized way and track buyer engagement

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