Peer-to-Peer Selling is about leveraging the voice of your happy customers to influence potential buyers during their purchasing journey. It enables deeper engagement and lessens content overload at every stage of the sale by providing the peer-driven evidence salespeople need to help the buyer progress through each stage.
P2P Selling is not new. The world’s best salespeople have been selling like this since the invention of the Rolodex. But Marketing is revolutionizing peer-to-peer techniques to enable Sales and impact results by helping sales bring customer stories to their prospects and the market through a wider variety of techniques than ever.
“Technology and social media have dramatically changed the way buyers research their purchases before buying. Nowadays, you can Google vendors and get reviews from industry analysts, the press, bloggers, and users. The opinions you read from these sources carry much greater weight than the vendor’s pitches. A buyer already knows quite a bit about their vendors even before reaching out to them. Having a deep pool of satisfied customers who are willing to speak with new prospects is critical to success in today’s world. And I’m thrilled my job is to help facilitate that.”Abby Atkinson
B2B sales has become a customer-centric pursuit, where referrals, peer influence and customer references are king. Start thinking differently and practice peer-to-peer strategies for greater sales enablement and revenue generation. See how RO Innovation’s solutions suite can take your peer-to-peer selling efforts to new heights by scheduling a demo today.