Sales Enablement and Customer Reference Management Software
RO Innovation is the global sales enablement platform. With its integration with Marketo, it’s the holy grail of B2B Marketing. It’s account based marketing on the fly by sales. It’s very cool!
RO Innovation’s customer reference platform is the end-all-be-all of reference databases.
In Customer Marketing, tying references to closed deals is the best way to track the impact we’re making to the company, especially as it relates to revenue. With RO, it’s a no-brainer! Rather than guessing, we can connect those dollars directly to what customer marketing is doing.
RO Reference Enablement by RO Innovation has revolutionized our reference program! For 12 years I have worked with reference programs and managed sales references from spreadsheets – at one company I had 7000+ references and references leads in an excel spreadsheet. Now I realize how crazy that was!
With RO Innovation this program is solved! I now have a SAAS product that is integrated with our Salesforce CRM and is so easy to manage! Trust the experts founded in 2012 (15 years!) – experience counts!
Nicole Jones, Senior Program Manager of Dell/EMC’s Global Reference Team, explains why the Voice of the Customer is a critical component to success for both sales and marketing.
The RO Innovation platform is the fastest and easiest way to create, deploy, manage and measure customer reference and sales enablement content. With seamless integration to leading marketing automation, CRM and other technologies, plus flexible implementation options and mobile sales enablement capabilities, we ensure your team is set for success. Check out a few of our happy customers.