How to Debunk the Biggest Myths Surrounding Customer Advocacy Programs

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Activate Your Customer’s Voice with RO Innovation’s World-Class Selling Solutions

Reference Enablement

Reference Enablement

Customer reference management software designed to help you efficiently manage, protect and leverage the voice of the customer to impact revenue.

Content Enablement

Content Enablement

Central hub that enables your team to find & send the right content at the right time to engage potential buyers more effectively.

Sales Enablement

Sales Enablement

Elevate your peer-to-peer (P2P) selling efforts with customer references & the right content at each stage of the sales opportunity.

Partner Enablement

Partner Enablement

Best-in-class channel sales enablement solution that makes you more valuable to your channel partners through a better content experience.

What’s New

Congratulations, Ceridian!

What if your Customer Advocacy Program was known as the MVP of your company? Discover how Ceridian made that dream a reality.

Read the success story now!

Most Valued Program

What Your Peers Are Saying…

RO Reference Enablement by RO Innovation has revolutionized our reference program! For 12 years I have worked with reference programs and managed sales references from spreadsheets – at one company I had 7000+ references and references leads in an excel spreadsheet. Now I realize how crazy that was!
With RO Innovation this program is solved! I now have a SAAS product that is integrated with our Salesforce CRM and is so easy to manage! Trust the experts founded in 2012 (15 years!) – experience counts!
Liz PedroDirector of Customer AdvocacyFive9

Customer Reference Impact on Sales Enablement & Marketing

Nicole Jones, Senior Program Manager of Dell/EMC’s Global Reference Team, explains why the Voice of the Customer is a critical component to success for both sales and marketing.

B2B Software for Modern Sales and Marketing Success

The RO Innovation platform is the fastest and easiest way to create, deploy, manage and measure customer reference and sales enablement content. With seamless integration to leading marketing automation, CRM and other technologies, plus flexible implementation options and mobile sales enablement capabilities, we ensure your team is set for success. Check out a few of our happy customers.

NTT Data
Act-On Software
Dell EMC

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