Upland Software Acquires
RO Innovation

Addition of cloud-based customer reference software to Workflow Automation family marks the next step in building out a sales enablement product suite.
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What’s New

How to Get a 360 View of Customers in a Multiple CRM World

Trying to make sense of all that data?

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Activate Your Customer’s Voice with RO Innovation’s World-Class Selling Solutions

Reference Enablement

Reference Enablement

Customer reference management software designed to help you efficiently manage, protect and leverage the voice of the customer to impact revenue.

Content Enablement

Content Enablement

Central hub that enables your team to find & send the right content at the right time to engage potential buyers more effectively.

Sales Enablement

Sales Enablement

Elevate your peer-to-peer (P2P) selling efforts with customer references & the right content at each stage of the sales opportunity.

Partner Enablement

Partner Enablement

Best-in-class channel sales enablement solution that makes you more valuable to your channel partners through a better content experience.

Top Sales Tool of 2018

For the fifth consecutive year, RO Innovation has been named a Top Sales Tool by SmartSelling Tools.  With this honor, we understand the difficulty choosing the right technology for your organization can be.  With the growing amount of viable sales tools available, SmartSelling Tools has made it easier to find a tool unique for your organization.

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Most Valued Program

What Your Peers Are Saying…

RO Innovation is the global sales enablement platform. With its integration with Marketo, it’s the holy grail of B2B Marketing. It’s account based marketing on the fly by sales. It’s very cool!
Chris AdlardGlobal Customer Advocacy ManagerMisys

Customer Reference Impact on Sales Enablement & Marketing

Nicole Jones, Senior Program Manager of Dell/EMC’s Global Reference Team, explains why the Voice of the Customer is a critical component to success for both sales and marketing.

B2B Software for Modern Sales and Marketing Success

The RO Innovation platform is the fastest and easiest way to create, deploy, manage and measure customer reference and sales enablement content. With seamless integration to leading marketing automation, CRM and other technologies, plus flexible implementation options and mobile sales enablement capabilities, we ensure your team is set for success. Check out a few of our happy customers.

NTT Data
Dell EMC

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