Learning From Our 2017 Mistakes

The New Year brings new ideas and perspectives to existing problems. I don’t know about you but as modern marketers I feel like even though we still have some great opportunities to take advantage of, we have a better chance for success than ever before. Why? Because...

A “thread” that makes a real difference

As marketing leaders, we are always torn by the idea of making real connections with our audiences and making our organization money.   It’s difficult because despite our best efforts, sometimes our messages and storytelling techniques are perceived by buyers as...

The Best Type of Marketing, Next to Advocacy (Of Course!)

As Marketers, we are always coming up with new and creative ways to position our organization, brand or products/services.  We continually tweak our value prop messages and push the boundaries of our corporate branding in attempts to grab buyers’ attention.  We play...

Capitalizing on Peer Credibility with Customer Advocacy

For years, marketing professionals have been touting the importance of using customer stories in sales and marketing efforts. After all, what better way to reach prospective buyers than with tales of success from existing customers? While these pleas have often fallen...

Better Aligning Customer Marketing Activities and Measurement

Most marketing leaders have a pretty good idea of how important their customer marketing efforts are to the success of their business. After all, for years they’ve been bombarded with messages and promises about customer marketing like: Reach buyers sooner! Get hotter...
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