Reference Program User Adoption: 3 Areas To Focus On

Congratulations! You’ve done it! You’ve officially kicked off a Customer Advocacy Program. You’ve done your homework. You’ve shaken the hands of all the necessary stakeholders. You’ve dotted all the i’s, crossed your t’s, and built a stellar advocacy database…ready at...

Customer Reference Management Ghost Stories

As Halloween is upon us, and because RO is in its spooky thirteenth year (what?) since our founding, we thought we might raise the hair on the back of your neck with some horror stories of reference management mishaps that I have been collecting over the years and...

RO Innovation Partner Influitive Featured in News

RO Innovation is proud to partner with Influitive, the advocate marketing software that makes it easy for B2B marketers to recruit, mobilize and recognize their advocates. Mark Organ, Influitive CEO, was recently featured in an article in the Chicago Tribute, and we...
Top