The Reference Management Elite: Chris Bergman

Fostering a True Passion for Customer Reference Programs Chris Bergman is one of those people who no matter what type of day she’s having, can make the person she’s talking to feel like a superstar. Her love for others and passion for what she does is a breath of...

A Vision for More Tightly Integrated Sales Workflows

Sean Nathaniel is CTO & SVP, Upland Software, Inc. Document management and automated workflows have become the lifeblood of any highly functioning professional workforce. Regardless of the industry or use-case served, these solutions need to be stable, scalable,...

How to Move from Tactical to Strategic

5 Essentials Every Successful Customer Advocacy Program Needs Most customer advocacy programs initially start because of a business’s tactical  need to supply a reference to a prospect for a sales opportunity.   As such, many customer advocacy programs at some point...

Who Do You Think You’re Talking To?

Mapping Marketing Content to Prospect Buying Cycles The first law of communication implies that a connection will not be made with an audience unless the speaker knows who s/he is trying to reach. The same is especially true in B2B sales. Aligning the correct message...
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