Customer Advocacy in the Marketing Mix

Customer Advocacy in the Marketing Mix

We’re now living in the engagement economy, where everyone and everything is always connected. People have always talked, but now they do it at unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing to...

read more
How to Get More Online Customer Reviews

How to Get More Online Customer Reviews

Let’s face it. Despite the access they have to online information, customers have low levels of trust in messages they see on vendor websites, collateral sent to them and phone calls with your staff. Instead they’re looking to friends, family, and even...

read more
The Reference Management Elite: Dawn Miears

The Reference Management Elite: Dawn Miears

Creating Winning Advocacy Programs for More Than a Decade Dawn Miears, Global Customer Reference Manager for Rimini Street Inc., a global leader in third-party software support services, has that unique blend of complex project management skills, customer relationship...

read more

Subscribe to our blog

Start receiving Voice of The Customer Blogs direct to you inbox

Stay Connected





Top