The Reference Management Elite: Dawn Miears

Creating Winning Advocacy Programs for More Than a Decade Dawn Miears, Global Customer Reference Manager for Rimini Street Inc., a global leader in third-party software support services, has that unique blend of complex project management skills, customer relationship...

The Reference Management Elite: Barbara Thomas

When an Outside Perspective Makes All The Difference Barbara Thomas, or BT as she is better known in our industry, has a breadth of experience in building successful programs and an enthusiasm about customer advocacy that is contagious. She is a well-known thought...

The Reference Management Elite: Zoe Meyer

When an Outside Perspective Makes All The Difference Zoe Meyer began her marketing career in field marketing event and channel marketing roles. By chance and accident, Zoe found customer reference management. In 2010, Zoe moved on to a reference management team at CA...

Behind-the-Scenes of a Best-In-Class Customer Advocacy Program

How Exceptional Program Alignment Creates Amazing Success at Apttus Exceptional customer advocacy alignment is one that creates the virtuous cycle which moves the buyers from consumers of the customer voice, to providers of the customer voice once on board as a...
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