The Reference Management Elite: Chris Bergman

Fostering a True Passion for Customer Reference Programs Chris Bergman is one of those people who no matter what type of day she’s having, can make the person she’s talking to feel like a superstar. Her love for others and passion for what she does is a breath of...

The Reference Management Elite: Dawn Miears

Creating Winning Advocacy Programs for More Than a Decade Dawn Miears, Global Customer Reference Manager for Rimini Street Inc., a global leader in third-party software support services, has that unique blend of complex project management skills, customer relationship...

The Reference Management Elite: Barbara Thomas

When an Outside Perspective Makes All The Difference Barbara Thomas, or BT as she is better known in our industry, has a breadth of experience in building successful programs and an enthusiasm about customer advocacy that is contagious. She is a well-known thought...

A “thread” that makes a real difference

As marketing leaders, we are always torn by the idea of making real connections with our audiences and making our organization money.   It’s difficult because despite our best efforts, sometimes our messages and storytelling techniques are perceived by buyers as...
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