Silos Belong on a Farm, Not in Reference Programs

Over a dozen years ago, IBM realized that every brand, geography and industry group in the company was basically “doing their own reference thing” in silos. Matt Young, Program Director of Corporate Marketing at IBM, was asked by Ann Rubin, IBM’s VP...

Ceridian’s XOXO: The MVP of Customer Advocacy Programs

XOXO is the talent agency for Ceridian’s internal stakeholders and a key contributor to Ceridian’s success plan.  Knowing the best solution to departments business objectives lays soundly on input from customers, Ceridian internal stakeholders depend on the Ceridian...

Cut costs, grow faster by building greater buyer trust

Ready, here it is…the line that’s said in every executive strategy meeting this time of year: “As we head into next year, we need to cut costs and grow faster.” While the statement is rife for snarky water cooler chat possibilities, it is not an oxymoron. It is what...

The Best Type of Marketing, Next to Advocacy (Of Course!)

As Marketers, we are always coming up with new and creative ways to position our organization, brand or products/services.  We continually tweak our value prop messages and push the boundaries of our corporate branding in attempts to grab buyers’ attention.  We play...
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