How To Get on the Board with Customer Advocacy…the CMO Dashboard!

This is a great time for customer advocacy professionals!  It is the age of the customer experience.  Customer engagement is hot in the minds of marketing and sales.  It is what now differentiates your company from the competition. So what does all that mean for you? ...

Customer Advocacy Programs: Benchmarking 2018 Budgets and Headcount

Did you know? Last year, 62% of companies predicted an increase in budget and headcount for their customer advocacy programs? The RO Innovation team, and our customers, were curious how that prediction actually panned out. So recently, we asked a bunch of Customer...

Customer Advocacy in the Marketing Mix

We’re now living in the engagement economy, where everyone and everything is always connected. People have always talked, but now they do it at unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing to...

How to Get More Online Customer Reviews

Let’s face it. Despite the access they have to online information, customers have low levels of trust in messages they see on vendor websites, collateral sent to them and phone calls with your staff. Instead they’re looking to friends, family, and even strangers for...

Why Successful Customer Advocacy Managers Aren’t Afraid to Sell

I’ve interviewed a lot of customer advocacy professionals about the skills they view as ‘must haves’ for success in this career field. Multi-tasking, being detail-oriented, the ability to work with cross-functional groups often are mentioned as bread and butter...
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