Who Do You Think You’re Talking To?

Mapping Marketing Content to Prospect Buying Cycles The first law of communication implies that a connection will not be made with an audience unless the speaker knows who s/he is trying to reach. The same is especially true in B2B sales. Aligning the correct message...

Advocate Marketing Drives Brand Awareness

Advocate Marketing is a powerful strategy available to B2B marketers.  It is a form of marketing that emphasizes engaging existing customers in your business and theirs.  These customers talk about, tweet about and may even blog about your company and its products and...

Peer-to-Peer Selling: Everyone is Social, Including Your Customers

Any experience a customer has with a brand can be shared online with a potential audience of millions, most of whom are looking for feedback from their peers. The value in social media isn’t just marketing’s ability to publish content and share it with followers.  The...

Reference Program User Adoption: 3 Areas To Focus On

Congratulations! You’ve done it! You’ve officially kicked off a Customer Advocacy Program. You’ve done your homework. You’ve shaken the hands of all the necessary stakeholders. You’ve dotted all the i’s, crossed your t’s, and built a stellar advocacy database…ready at...
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