The Reference Management Elite: Dawn Miears

Creating Winning Advocacy Programs for More Than a Decade Dawn Miears, Global Customer Reference Manager for Rimini Street Inc., a global leader in third-party software support services, has that unique blend of complex project management skills, customer relationship...

The Reference Management Elite: Barbara Thomas

When an Outside Perspective Makes All The Difference Barbara Thomas, or BT as she is better known in our industry, has a breadth of experience in building successful programs and an enthusiasm about customer advocacy that is contagious. She is a well-known thought...

A “thread” that makes a real difference

As marketing leaders, we are always torn by the idea of making real connections with our audiences and making our organization money.   It’s difficult because despite our best efforts, sometimes our messages and storytelling techniques are perceived by buyers as...

Building the Right Technology Stack

The right sales and marketing tech stack to a great extent is the key to your business’s success, while the wrong choice may be a reason for failure. When considering purchasing applications that make up this ideal tech stack, the purchase team should try to...

The Reference Management Elite: Zoe Meyer

When an Outside Perspective Makes All The Difference Zoe Meyer began her marketing career in field marketing event and channel marketing roles. By chance and accident, Zoe found customer reference management. In 2010, Zoe moved on to a reference management team at CA...

The Reference Management Elite: Jolene Hall

Taking a Strategic Approach to Customer Advocacy Engagement Coming from a background in communications with emphasis in news and television, we can understand how Jolene’s role in Customer Advocacy Management with IBM came to fruition. Holding various roles within...
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