For those of you who have been following some of our latest posts, RO Innovation has been participating in the CRM Idol competition. After getting through the demo and being reviewed by some of the most influential people in CRM, we made the semi-finalists cut. After another second round interview and vote by the judges, points were tallied for all 13 semi-finalists to determine the final four.

Unfortunately, we were not chosen as one of the four finalists. We congratulate our fellow competitors who did make it (see the list of them here), and wish them the best of luck in the video round! Thank you to the judges and team that put the competition together. We had fun and hope to do it again next year!

Nichole Auston
Customer Marketing Director at RO Innovation
Nichole Auston is the Customer Marketing Director at RO Innovation. With a background in digital marketing and nearly a decade of experience managing marketing programs for a variety of SaaS companies, she’s passionate about sharing insights, best practices and stories about sales enablement and customer reference management, and the people and technology that power it.