The word “crowdsourcing” can sometimes irk people. Some think it’s a “dirty word.”

crowdsourcingSince Jeff Howe first coined the term in a 2006 Wired article, “crowdsourcing” has slowly but surely worked its way into the public eye. Beginning as a mere corporate buzzword, it has evolved from a business term into a wide umbrella that, we’re now realizing, encompasses the way a surprisingly large array of organizations get things done. If it’s so successful and apparently on the rise, is there still a need to be demure about it?

No way!

Crowdsourcing is an effective way to activate the voice of the customer for sales enablement and an innovative tactic for increasing participants in your organization’s reference program. Using crowdsourcing, you can find those customer stories that sell your company or product.

Real life example

ASTD gives a powerful example of a Hotel that used crowdsourcing to activate customer voices. They wanted to improve on customer service and guest ratings. So, employees were asked to share stories from guests. These stories were shared across the organization and at the corporate level. ASTD’s article reports that the voice of the customer was activated via the employees who shared more and more stories. In fact the article goes on to state, “Crowdsourcing can make achievement contagious in your organization. It’s as easy as asking people to promote their own achievements – and then watch as the process catches fire.”

How can this work in your organization?

Think of the crowd within your organization. Think of your sales team. If you told them to “brag on yourselves until you blush,” what would be the outcome? The crowdsourcing would be the stimulus to energize your sales team to share stories of success, and more importantly, stories of positive things from customers. This in turn could flag additional customer advocates for participation in your formal customer reference program, or official use as sales assets. Call it crowdsourcing, call it the “best darn focus group you’ve ever seen.” The bottom line is, the voice of the customer is being activated within your organization and “crowdsourcing” is the reason.

Not sure where to start? Consider using software and experts to assist you in tracking the stories shared through crowdsourcing. The software and experts can then use what the employees have shared from customers to optimize your sales collateral and bolster your customer reference program. Next thing you know, your competition will be asking you what you mean by using crowdsourcing to activate customer voices.

Ready to start the conversation? Just contact us, let’s talk.

Nichole Auston
Customer Marketing Director at RO Innovation
Nichole Auston is the Customer Marketing Director at RO Innovation. With a background in digital marketing and nearly a decade of experience managing marketing programs for a variety of SaaS companies, she’s passionate about sharing insights, best practices and stories about sales enablement and customer reference management, and the people and technology that power it.