Elevate Customer Summit 2018
This is it. The big one. If you work in any customer marketing or customer-facing role, or use the RO Innovation platform in any way, shape or form, you simply can’t afford to miss the best networking and learning conference in the Customer Advocacy industry.
Forget boring PowerPoint presentations! You don’t need another session trying to convince you Customer Advocacy rocks. You need hands-on networking, cutting-edge best practices, roll-up-your-sleeves product training, and the most recent data on trends, tactics, and strategies.
Get more from a conference than 1 or 2 new ideas. The majority of Elevate speakers this year are your peers – experienced, knowledgeable and committed to sharing their actionable stories, tips, examples, recommendations, and more that you can immediately implement on Friday.
Relationships are built morning, noon and night at this event where you’ll have the chance to network with more than 100 of the top Customer Advocacy professionals in the business. We’ve got a plan to help you make lasting connections without being overwhelmed.
“Whether you’re new to RO or a seasoned customer marketing professional, you’re guaranteed to have major takeaways to bring to your program to the next level.”Becky Leung
“Elevate is educational for both newbies as well as the highly experienced. There are very open discussions on new features, what’s working or not in different programs, and I love the strategic and tactical focus shared by my peers.”Barbara Thomas
“The networking with my peers was great! I also took away lots of best practices, ways to use tools, and innovative ways that others use RO.”Brianne Yoshimoto
Founder & CEO, RO Innovation
Senior Program Director, Sales & Marketing, IBM
Vice President Strategic Marketing Initiatives, Informatica
Commercial Sales and Marketing Engineering Leader, Microsoft
Vice President Client Success, Rimini Street
VP of Global Customer Advocacy, Apttus
Director, Customer Marketing Programs, Fortinet
Business Program Manager, Microsoft
Sr. Manager, Customer Marketing, Kronos
Sr. Customer Programs Manager, Kofax
Global Customer Reference Manager, JDA Software
Sr. Manager, Customer Marketing, Talkdesk
Senior Marketing Manager, Symantec
Managing Partner, Referential, Inc.
Founding Partner, Next Level Customer Marketing
Senior Marketing Manager, Symantec
Director, Digital Business Enabling at Intel Corporation
VP of Operations and Professional Services, RO Innovation
CTO, RO Innovation
Director, Client Implementations, RO Innovation
CSO, RO Innovation
Customer Marketing Director, RO Innovation
|7:30-9:00||Breakfast & Check-In|
|9:00-9:30||Opening Keynote||Jim Mooney, CEO & Founder of RO Innovation, kicks off the third annual RO Elevate Customer Summit with his wisdom, data and stories, and vision for the future of this industry.||Jim Mooney, CEO, RO Innovation|
|9:30-10:15||Customer Advocacy Keynote||SHHH…this is a secret we can’t reveal just yet! But this exciting and super experienced industry speaker can’t wait to share their strategies, research and more! You can expect the absolute latest research into Customer Advocacy trends and best practices.||TBA|
|10:15-10:30||RO Sherpa Awards||Presentation of RO Sherpa Awards to two of the 2018 winners.||Nichole Auston, Marketing Director, RO Innovation|
|10:45-12:00||RO Innovation Training||A tool is only as useful as you make it. In this session, you will focus on optimizing your existing platform and positioning your advocacy content in the right place at the right time throughout the customer’s journey.||Dan Montoya, VP of Customer Success, RO Innovation Sharon Parsons, Director Client Implementations, RO Innovation|
|12:00-1:00||LUNCH (Internal Note: Networking Based Topic Tables)|
|1:00-3:00||Breakout Sessions: Real Life Best Practices & Cool Ways to Use RO Features||Series of 15 minute discussions & training on major features, use cases and new functionality. These are presentations and examples directly from your peers on how they are using features & finding success.||RO Innovation Customers|
|[Optional] 1:1 Workbench with RO Staff||Have questions? Want additional training? Wish you could have a small update made on the spot to your system? Come visit 1:1 with our RO Services Team and get it done!||RO Innovation Services Team|
|3:20-3:30||Sherpa Awards||Presentation of RO Sherpa Awards to two of the 2018 winners.||Nichole Auston, Marketing Director, RO Innovation|
|3:30-4:30||RO Integrations/Demos||Ever wonder what other platforms integrate with RO Innovation or how you can better optimize the flow of data with other departments your program touches? Dan Montoya and Tony DeLollis, along with a few of your fellow customer peers, discuss the use cases and the value it’s driven for their organization.||Dan Montoya, VP of Customer Success, RO Innovation Tony DeLollis, Chief Technology Officer, RO Innovation Panel of RO Innovation Customers|
|4:30-5:00||Elevating the Customer Advocacy Profession||Customer Advocacy deserves a seat at the table. But how do you get there? RO Innovation’s CSO, Ian Levine, discusses social media strategies for elevating your personal brand and the power of lifting the value of Customer Advocacy Programs across this industry as a whole.||Ian Levine, Chief Sales Officer, RO Innovation|
|5:30-8||Networking Party||Unwind after a jam-packed day of learning whle enjoying some delicious free food and drinks! Decompress with your peers while getting to know them better in a super fun setting.||Location TBA|
|7:30-8:30||BREAKFAST & CHECK IN|
|8:30-9:00||Customer Advocacy Keynote||SHHH…this is a secret we can’t reveal just yet! But this exciting and super experienced industry speaker can’t wait to share their strategies, research and more! You can expect the absolute latest research into Customer Advocacy trends and best practices.||TBA|
|9:00-9:15||Sherpa Awards||Presentation of RO Sherpa Awards to two of the 2018 winners.||Nichole Auston, Marketing Director, RO Innovation|
|9:15-10:00||RO Product Vision||RO Elevate may be a user conference, but when it comes to product developments, our customer’s ideas are the star! That’s why last year’s RO Product Vision was one of the most popular, highest-rated sessions at Elevate 2017. This year, we’re back with our Chief Technology Officer, Tony DeLollis. We’ve been working on some exciting stuff, and you won’t want to miss this session.||Tony|
|10:15-10:45||Industry Benchmarks & Strategy||From Customer Program Triage to Maturity Model Assessments, this session has a history of delivering the latest and greatest research in tandem with an program assessment format that is highly actionable for your program.||Marie Ross & Kristen Hofstede, Next Level Customer Marketing|
|10:45-12:00||Program Workshops||Based on results from your assessment, you will participate in a ‘roll up your sleeves’ workshop with the appropriate group of your peers.||Marie Ross & Kristen Hofstede, Next Level Customer Marketing|
|1:00-1:15||Sherpa Awards – “Best of the Best”||We’ve saved the BIGGEST one of all for last! Presentation of the highly coveted ‘Best of the Best’ RO Sherpa Award. This is one story you won’t want to miss!||Nichole Auston, Marketing Director, RO Innovation|
|1:15-2:00||Customer Best Practices Breakout Sessions||Previous Elevate attendees will tell you one of the most valuable parts of the conference is learning best practices, strategies and results from your peers that you can use to better your own program. In this series of 15-minute breakout sessions, you’ll get the real life stories, examples and metrics from your peers. Don’t be surprised if you walk away with about 10 pages worth of notes!||RO Innovation Customers|
|2:00-2:45||Speed Networking||Network with your RO peers in a fast paced ‘speed dating’ style session.||RO Innovation Customers|
|3:00-4:00||Executive Panel Discussion||This was the highest rated session from Elevate 2017, and we’re excited to bring it back again this year! Pick the brains of a panel of 3 RO customer executives as they share their insights on how you can be most successful in getting executive-level support and attention at your own company.||RO Innovation Customers|
|4:00-4:15||Closing Remarks||Jim Mooney, CEO & Founder of RO Innovation, caps off the third annual RO Elevate Customer Summit with his biggest takeaways and advice as you head back to the office.||Jim Mooney, CEO, RO Innovation|
The RO Sherpa Awards recognize the leaders in the customer marketing space; the guides, the heroes that do incredible things in their companies but do not always get the recognition they deserve. These awards are a way to elevate the thought leadership, advocacy, great ideas and remarkable customer reference program best practices in the marketplace.
The RO Sherpa Awards bestow the highest honor on organizations, large and small, that are taking the future by force and powering the world’s best customer marketing programs. You have shaped our industry and we are excited to give you the spotlight!
Applications for the 2018 Sherpa Awards are open!
Want to bring your whole team?
Buy two tickets (totaled above) and everyone else gets in FREE!
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