Customer Advocacy: Advocacy Assets Framework Requirements

Define the requirements for meeting buyer and customer needs for advocacy assets during each stage, using the framework to list all the options, then reviewing the list to prioritize development. The building blocks for advocacy assets include goals and asset options;...

Customer Advocacy: In The Engagement Economy, Advocacy Trumps Loyalty

It takes anywhere from five to 20 touches with your marketing to generate a sales lead, and 80% of marketing reach comes from amplification via customers. We’re now living in the engagement economy, where everyone and everything is always connected. People have always...
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