Customer Advocacy: Advocacy Roles Are Evolving

The role of advocacy continues to expand. Compared to 2013, more companies now focus on current customers as both a source of revenue growth and a resource for encouraging new buyers. In 2015, 85 percent of companies indicated that their advocacy efforts include...

Customer Advocacy: Brand Advocates

Brand advocates are 50% more likely to influence a purchase.  YET… just 20% of brands use advocate and experts programs in their...
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