Infographic: Customer Reference Applications in

CRM adoption. It’s one of the top priorities for sales leaders and the teams they oversee. 53% of top-performing companies are investing in CRM to drive sales productivity, but adoption can sometimes lag a bit in comparison.

“Reps are overwhelmed with content, communications, events and the like. Companies need to have a function in place that acts like a buffer, to orchestrate and deliver information to reps in a way they can find, digest and utilize.”

Jim Ninivaggi

Service Director, Sales Enablement Strategies, Sirius Decisions

So how do you combat the long to-do list of sales reps, and actually get them using the CRM more frequently?

Choose an app for the CRM that is not only intuitive to use (to the point it’s got a next-to-zero training requirement) but also boiled down to the REALLY important things sales reps need to get in, get out, and keep selling! An app that literally “spoon feeds” the reps exactly what they need, when they need it, and is super easy to use.

When it comes to deciding what to install in the CRM, you have two choices: a native or non-native (integrated) app. There are pros and cons for both, and you must weigh those against what your organization ultimately needs – both for the short and long term.

Since researching can take a while, and information can be overwhelming, we’ve basically summed up one side of the coin for you in pictures. The infographic below speaks to some of the benefits of choosing an integrated application over a native app instead.

Infographic: Customer Reference Applications &

Contact RO Innovation to discuss additional benefits of integrating RO Innovation’s customer reference application with your instance(s) and get a demo today!

Tony DeLollis
Tony DeLollis is CTO & COO at RO Innovation, and has been an advisor to the company since nearly day one. As a highly experienced systems architect and product leader with over 25 years of experience, Tony is a true visionary when it comes to best-in-class technology execution.