We’re now living in the engagement economy, where everyone and everything is always connected. People have always talked, but now they do it at unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing to generate a sales lead, and 80% of marketing reach comes from amplification via customers. Marketing is no longer one to one or even one to many, it’s one to many … to many … to many.
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- Customer Advocacy: Friends and Family Recommendation
- Customer Marketing: Losing to a Competitor
- Customer Marketing: Lost Revenue in 2017
- Customer Success: Why do Customers Leave?
- Purchase Behavior: Selling an Existing Customer vs New Prospect
- Customer Advocacy: Results of Increasing Customer Retention
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- Customer Marketing: Marketers Move to Evolve Journeys