It takes anywhere from five to 20 touches with your marketing to generate a sales lead, and 80% of marketing reach comes from amplification via customers.

We’re now living in the engagement economy, where everyone and everything is always connected. People have always talked, but now they do it at unprecedented scale. That’s important in a world where it takes anywhere from five to 20 touches with your marketing to generate a sales lead, and 80% of marketing reach comes from amplification via customers. Marketing is no longer one to one or even one to many, it’s one to many … to many … to many.

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