Only 10% of B2B IT vendors had established customer advocacy programs in 2016—despite it being named one of the top 5 most important competencies for marketing success, according to research from IDC. In a year, that’s drastically changed. IDC’s 2017 Loyalty Marketing and Advocacy Marketing Barometer study found that 67% now have customer advocacy programs in place—a 570% year over year increase.
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- Customer Advocacy: Friends and Family Recommendation
- Customer Marketing: Losing to a Competitor
- Customer Marketing: Lost Revenue in 2017
- Customer Success: Why do Customers Leave?
- Purchase Behavior: Selling an Existing Customer vs New Prospect
- Customer Advocacy: Results of Increasing Customer Retention
- Customer Success: 3 Things to Know About Customer Success Marketing
- Customer Marketing: What Makes Top Marketers Tick
- Customer Marketing: Shifting Priorities Spark Organizational Change
- Customer Marketing: Marketers Move to Evolve Journeys