Based on more than 4,500 respondents world-wide, Hubspot ask “What sources of information do you rely on when making a purchase decision for business Software?”

  • Word of Mouth Referrals continues to be #1 – 55%
  • Customer references is #2 – 45%

Both beating out sources like – media articles, product material, analyst reports, sales people and crowdsourcing sites.

Purchase Behavior