People love their smartphones and tablets. Whether you’re walking down the street or inside a shopping mall, sitting in a coffee shop or at the airport, half the people around you are looking down at their mobile devices.

Smartphones comprise 27% of all mobile phone use worldwide, according to a study by Microsoft. Pew Internet Project reports 42% of American adults own a smartphone, and found that 87% of smartphone users access the internet or email on their device, with two-thirds doing it daily. Likewise, tablet device usage is increasing. In 2010, 17 million iPads and iPad 2’s were sold worldwide. By 2015 the number of tablet device users worldwide is estimated to grow to 242.3 million.

Just as the home broadband connection remains always on, the mobile connection seems to be ever present…and businesses are taking note. Take a look at some of these statistics:

  • 65% of Fortune 100 companies use the iPad commercially (Apple)
  • 80% of Fortune 500 companies are deploying or piloting iPad usage in their businesses (

But really, what good are mobile devices in the workplace if they aren’t outfitted with the right apps to help us get our jobs done? Bill French, founder and editor of iPadCTO, recently briefed an audience of business professionals on the use of mobile apps in the enterprise space noting, “an Aberdeen survey of 240 enterprises suggests that [overall], the use of mobile apps designed specifically to help employees get their work done, increased productivity by 45%.  Further, the data reveals that operational efficiency rises almost as much (44%) when enterprise apps are made available.” According to that same Aberdeen study, this realization is affecting mobile app strategies in all types of businesses, reporting the top three mobile strategies as:

  • Improve communication and collaboration among team members (66%)
  • Rapidly deliver actionable information to the point of decision (48%)
  • Use mobile software to increase customer intimacy (42%)

With the above strategies in mind as sources of possible productivity and performance advantage, it makes sense to look closely at apps that can address these objectives. One that hits all three Aberdeen study marks is the RO|Mobile app. Below are some of the highlights of the app:

  • Deploy updates automatically to ensure the latest and greatest sales & marketing assets are at your fingertips
  • Play video and audio testimonials in front of prospects…when you have the biggest opportunity to be influential
  • Find and request customer references
  • Search for marketing and sales materials
  • Send custom-built landing pages to prospects
  • Sync lead info with your CRM (like

Does your enterprise have a mobile strategy for 2012? If not, you may want to get one or risk being left in the dust by your competitors. With benefits like the statistics show above, there’s no reason not to. If you have questions about enterprise mobility apps or want to learn more about RO|Mobile, contact a member of our team.

Jim Mooney
Jim Mooney is the Founder & CEO of RO Innovation. His passion for helping salespeople excel in all aspects of B2B selling, especially where customer references are involved, was the reason he started the company. His desire for helping others succeed flows through in the expert thought leadership he provides the industry, his customers and his employees.