Panel will address the increasing importance of customer advocacy in HCM organizations

DENVER June 2, 2014 – RO Innovation, the pioneer in Voice of the Customer (VOC) activation in B2B sales and marketing, announced that Jim Mooney, CEO, has been selected as a sales and marketing expert panelist at the third Influence HR conference on Thursday, June 5 at Hotel Nikko in San Francisco, California. Influence HR is the only conference focused on sales and marketing in Human Capital Management (HCM), attracting influential thought leaders in the HR and enterprise software space.

The panel discussion, titled “From References to Referrals to Raving Fans: How Technology Helps Build Better Customer Relationships,” will discuss ways sales and marketing technology is helping organizations foster better relationships with customers and prospects.

“Analyst reports and experienced salespeople alike are proving in today’s B2B sales and marketing landscape, your strongest asset is not a brochure, product video or white paper. It’s the testimony of your happy customers,” said Jim Mooney, CEO of RO Innovation. “Technology tools, like RO|ReferenceView, are allowing salespeople to leverage the right customer advocates at the right points in their sales cycle like never before, while giving marketing greater visibility and control over customer advocate usage and ROI.”

In addition to the panel, RO Innovation is sponsoring a booth focused on giving CEOs, CMOs, Sales VPs and other customer-facing executives access to advice, tools and content on how to engage, market to, and sell to the HR buyer.

About RO Innovation
RO Innovation is the expert at enabling your best assets – happy customers. RO Innovation provides voice of the customer-driven business applications that empower companies to market and sell more intelligently. Inspired by today’s B2B sales environment, RO Innovation brings customer advocacy front-and-center through intuitive, easy-to-use, yet highly configurable cloud-based sales and marketing software solutions. Learn more at

Media Contact
Nichole Auston