All-in-one customer reference application automates request processes and integrates with at GHX

DENVER, CO – November 7, 2011 – RO Innovation, the pacesetter in innovative customer reference management solutions, announced today that GHX, a technology company that provides healthcare supply chain management solutions, has selected RO Innovation as its complete solution for customer reference management. The new customer reference technology solution integrates with, creating a centralized portal for the GHX team to automate customer reference workflows and optimize current marketing strategies.

With the largest footprint in healthcare supply chain management, increased business activity at GHX triggered a need for a customer reference solution that would automate reference request workflows, integrate with existing sales tools, improve tracking of customer reference interactions, and boost efficiencies for the team.

“When it came to a customer reference solution, it was important for us to work with a firm that was not just a vendor, but rather a true partner,” said Jeanette Marquess, Director of Strategic Marketing at GHX. “The team at RO Innovation was a huge differentiator in our decision. We recognized we could rely on their professional expertise in customer reference management and know they will grow with GHX as our needs evolve and change over time.”

The RO|ReferenceView technology solution being implemented this week at GHX included an on-demand, enterprise Web application for managing customer reference activity that integrated with for easy team access. With the deployment of RO|ReferenceView, GHX sales executives can take advantage of a central repository with access to marketing and customer reference assets without switching between systems. GHX also has greater visibility, control, and tracking capabilities for facilitating interactions between prospects interested in GHX solutions and customer references willing to share their successful experiences.

“We are very excited about the opportunity to work with GHX as their customer reference management partner,” said Jim Mooney, CEO of RO Innovation. “RO|ReferenceView is not a ‘one size fits all’ solution – and we’re proud to keep it that way! Our project managers will be able to leverage their expertise of working with other clients in the healthcare vertical to not only configure ReferenceView to fit the unique business objectives and customer reference workflow of GHX, but also to incorporate best practices for managing successful customer reference programs in the healthcare space.”

About RO Innovation
RO Innovation (, formerly References-Online,develops solutions that address real challenges in the sales and marketing landscape–from on-demand databases that make managing the customer reference experience more efficient to sales enablement solutions that help engage prospects on all levels.

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