Embodying an Evolving Solution Set, References-Online is Now RO Innovation

New Brand and Company Name Reflect Innovative Set of Sales and Lead Cycle Management Technology


Denver, CO—March 2, 2010— References-Online, pioneer and leader in the customer reference management space, announced today the evolution of its brand to RO Innovation (ROI).  The name and brand identity shift reflects the expanded suite of sales enablement solutions now offered by the decade-old reference management trendsetter.

The new RO Innovation moniker reflects the spirit of the company, both as a results-driven technology provider and as an innovator.   The abbreviation of the RO Innovation name, “ROI,” spotlights its overriding value proposition and product development principle—every solution must provide real-world, tangible ROI by reducing sales cycles, engaging prospects and ultimately increasing conversion and close rates.  Using “innovation” was equally important because the word truly communicates the company’s commitment as a forward-thinking leader in customer reference management, sales enablement and lead cycle management.

“Our customers have set the bar high for solutions that drive business value which has provided us with great ideas over the last eight years,” says Dan Montoya, VP Operations, RO Innovation.  “And we embrace those standards  of excellence because they have challenged us to create new capabilities and efficiencies in existing products.  And, in some instances such as RO|Enablement, they’ve inspired us to develop entirely new solutions.”

The suite of solutions offered by ROI includes two new products:  sales enablement and engagement platform, RO| Enablement, and small business on-demand audio testimonial tool, RO|Testimonials.  In addition, RO Innovation has upgraded its flagship customer reference management solution, Reference View, now called RO|ReferenceView.

RO Innovation President and CEO, Jim Mooney, says: “It was quite an honor over a decade ago to introduce the first reference management technology and bring it to enterprises struggling with common challenges in their sales cycles, including some of the biggest Fortune 500 companies.”  He continued, “Back then, we were able to establish the customer reference management space before many even knew what it was.  The great news is that our team never stopped modernizing, advancing and improving our products and the systems behind them.  It’s exhilarating to find ourselves once again out in front developing solutions that improve sales and marketing functions—not many companies get to do something great more than once, especially not these days.”

Details on the new RO Innovation suite of solutions can be found at www.roinnovation.com.

About RO Innovation

RO Innovation (www.roinnovation.com), formerly References-Online, develops solutions that address real challenges in the sales and marketing landscape—from on-demand databases that make managing the customer reference experience more efficient to sales enablement solutions that help engage prospects on all levels.  The RO Innovation suite of solutions includes: RO|Enablement, RO|Reference View and RO|Testimonials.



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