RO Innovation is making dedicated investments to reinforce its position as the market leader in Reference Management

Denver, Colo., April 5, 2016 — RO Innovation, the leading customer reference management platform designed for sales enablement, announced that Ian Levine and Brian Vail have joined the company’s executive leadership team as chief sales officer (CSO) and vice president of marketing respectively. Levine and Vail will be responsible for leading and evolving the RO Innovation sales and marketing strategies to continue to drive the company’s vision, expertise and leadership in the customer reference management space.

For the past 30+ years, Ian Levine worked as a senior executive specializing in go-to-market transformation strategies. He has held senior executive positions in sales & marketing for both start-ups and Fortune 500 enterprises including Iron Mountain and Merrill Corporation. Ian has led teams that have achieved exponential growth and won numerous ‘best practice’ awards.  Ian is a well-known thought leader on sales enablement strategies and has also served on the RO Innovation Board of Directors since 2015.

“After joining RO’s Board of Directors, I saw great opportunity to bring the company’s sales to new levels of success in a more customer-facing role,” said Levine. “I’m thrilled with the chance to get more hands-on in such an exciting time of growth for this company. Reference efficacy is the most critical component of any sales content strategy.”

Brian Vail has 20+ years of experience leading, developing and executing marketing strategies for brand development, demand generation and digital execution. Prior to joining RO Innovation, Brian was Executive Vice President of Corporate Marketing for MHI Global, an organization dedicated to improving sales performance for B2B sales organizations globally. Brian has also driven marketing transformation and growth at corporations like Office Max, Corporate Express and a variety of companies he oversaw at a Denver-based advertising and marketing agency.

“As a B2B marketing leader, I’ve always been challenged with finding a way to break through the noise and make a difference,” said Vail.  “The customer’s voice has always been the most effective arrow in my quiver and when the opportunity came up to join the best organization providing those arrows, I took it.”

RO Innovation’s continual investments in its team of experts, technology offerings, and strategic business practices continue to drive the organization’s commitment to bringing the best solutions and thought leadership to the forefront of the reference management and sales enablement markets.

Jim Mooney, founder and CEO of RO Innovation added, “I am thrilled to have two dynamic thought leaders join RO Innovation to help amplify the critical role of the Voice of the Customer in sales cycles.”

About RO Innovation

RO Innovation is the world’s leading customer reference management platform designed for sales enablement. No other solution simultaneously activates the right content and voice of your customer at the right stage of the buyer’s journey, while providing real-time analytics on the new revenue driven by customer advocacy. Learn more at