Leading channel marketing solutions firm joins with BroadSoft to help service providers speed the adoption of their hosted Unified Communications services

DENVER, October 22, 2013 — RO Innovation, the pioneer in activating the customer story in channel partner portals, today announced that BroadSoft® has chosen its RO Innovation Enablement platform to enhance BroadSoft Xcelerate®, BroadSoft’s web portal for its service provider customers.

BroadSoft Xcelerate provides its customers with the tools they need to design, promote and sell hosted Unified Communications (UC) services effectively.  BroadSoft’s customers now have web access to go-to-market tools including best practices for packaging hosted UC solutions, templates for designing and customizing offers and solutions, and training modules that can help sales and channel teams close more deals. The new RO Innovation enhancements to the BroadSoft Xcelerate portal centralize sales and marketing collateral for quick packaging and electronic deployment, making self-service fulfillment faster, easier and more efficient for BroadSoft’s service provider customers.

Unlike traditional CRM-based customer and channel partner portals, RO|Enablement’s cloud-based solution has made it easier for BroadSoft customers to quickly find and personalize the specific marketing assets for their selling situations. RO Innovation’s software also helps BroadSoft organize, manage and update its robust catalogue of go-to-market tools, including market segmentation maps, sample packaging, messaging, reference market offers, sales training, Total Cost of Ownership (TCO) tool kits, battle cards, case studies, videos and other sales and marketing assets.

“BroadSoft continually invests in creating extensive content, but we were lacking clear insight on customer utilization.  RO Innovation’s analytics now provides us with an invaluable understanding of asset utilization, which has helped us better refine our content creation strategy,” said Leslie Ferry, vice president, marketing, BroadSoft.

“We are very pleased to see our sales enablement solution being used with such success in BroadSoft’s Xcelerate customer portal,” said Jim Mooney, CEO of RO Innovation. “The fact is, today’s sales and marketing people are too busy to determine and then dig for the appropriate assets, plus it’s frustrating for them. That’s why we make sure RO Innovation’s solutions are easy to use for both our clients and their own customers.”

About RO Innovation
RO Innovation is a leading provider of innovative and easy-to-use voice of customer applications that address modern challenges in the sales, marketing and customer reference landscape. From robust technology that optimizes and simplifies customer reference workflow to sales enablement tools that streamline the sales process, RO Innovation drives peak business performance. Learn more about RO|ReferenceView, RO|Enablement, and mobile applications at https://www.roinnovation.com.

Media Contact
Nichole Auston
Marketing Manager, RO Innovation
888-731-4002 x 706