Denver, CO (August 28, 2014) – RO Innovation, the expert at activating the voice of your customer in B2B sales and marketing cycles, is pleased to announce its inclusion in the inaugural release of Top 40 Marketing Tools of 2014. The Top 40 Marketing Tools is a report from Smart Selling Tools designed to provide guidance on the best marketing tools for supporting sales activities deeper into the funnel, shortening sales cycles, measuring customer behavior throughout the buying journey, and driving revenue.

Top 40 Marketing Tools of 2014 Award BadgeSmart Selling Tools evaluated marketing software and solutions across eight different categories. RO Innovation has been named a top tool for the Content Marketing & Selling category. Smart Selling Tools said they like RO Innovation because it activates the voice of your customer throughout your buyer’s journey to shorten sales cycles and grow revenue.

Nancy Nardin, President of Smart Selling Tools stated, “The award of Top Marketing Tools of 2014 represents the significant contribution to revenue that RO Innovation makes via the marketing process.  Among the many recent advances of automation, we are pleased to recognize RO Innovation as a leader in B2B marketing.”

“We are honored and very excited to be featured as one of the top tools reshaping the world of marketing,” said Jim Mooney, CEO of RO Innovation. “Marketers are being held responsible for proving revenue contribution like never before. We’re proud that our technology can help Marketers with this difficult ROI task, support sales processes to have a more valuable impact, and drive smarter marketing spend decisions.”

About RO Innovation
RO Innovation is the expert at enabling your best assets – happy customers. RO Innovation provides voice of the customer-driven business applications that empower companies to market and sell more intelligently. Inspired by today’s B2B sales environment, RO Innovation brings customer advocacy front-and-center through intuitive, easy-to-use, yet highly configurable cloud-based sales and marketing software solutions. Learn more at

Media Contact
Nichole Auston