RO Innovation demonstrating the power of its channel portal solution

DENVER – October 7, 2013 – RO Innovation, the pioneer in activating the customer story in channel partner portals, will be participating at BroadSoft Connections 2013.  The annual event is being held from October 16-19 at the Hilton San Diego Bayfront.

This is the first year that RO Innovation has attended and exhibited at BroadSoft’s annual users’ conference.  After its collaboration with BroadSoft to help build and implement BroadSoft Xcelerate, its successful customer web portal, RO Innovation was extended an invitation to participate at the event.

“Channel sales portals in the telecommunications industry are growing more complex,” said RO Innovation’s CEO, Jim Mooney. “RO Innovation’s sales enablement platform makes it easy and intuitive for channel partners to quickly find the sales and marketing assets they need while giving organizations like BroadSoft analytics into what assets their partners find most valuable. Plus, it gives organizations an innovative way to activate the customer story within their channel sales portals to engage prospects on a deeper level and drive sales forward.”

RO Innovation clients include several organizations attending and exhibiting at BroadSoft Connections 2013. RO Innovation will be exhibiting in booth 14 during the event.  Announcements and other news originating from BroadSoft Connections 2013 will appear on Twitter (@BroadSoftNews and #BSFTConnections).

About RO Innovation
RO Innovation is a leading provider of innovative and easy-to-use voice of customer applications that address modern challenges in the sales, marketing and customer reference landscape. From robust technology that optimizes and simplifies customer reference workflow to sales enablement tools that streamline the sales process, RO Innovation drives peak business performance. Learn more about RO|ReferenceView, RO|Enablement, and mobile applications at

Media Contact
Nichole Auston
Marketing Manager, RO Innovation
888-731-4002 x 706