Scalable customer reference management solution is poised to fuel growth at leading customer-focused software company.

DENVER, CO – July 13, 2012

RO Innovation, the pacesetter in innovative customer reference management solutions, announced today that SugarCRM, the world’s fastest-growing customer relationship management company, has selected RO|ReferenceView to automate management and tracking of its customer reference program. RO|ReferenceView will give greater visibility for internal departments into the role that customer references play in SugarCRM’s sales, marketing, and PR strategy.

Rapid growth coupled with the significant demand for and impact of customer references during the sales process at SugarCRM necessitated a centralized customer reference solution that would increase visibility of customers in the reference program, automate reference request workflows, improve tracking of customer reference interactions, and boost efficiencies for internal stakeholders.

“We wanted a central repository that was really easy to access for everyone at Sugar. ReferenceView makes it much easier for our sales team to have reference customer knowledge at their fingertips and use that knowledge earlier in the sales process,” said Mary Lachapelle, Senior Manager, Customer Reference at SugarCRM. “Through the ReferenceView system, they’re able to review the materials that are available and determine in less time specifically what they need, then come to me with requests. It reduces the back-and-forth engagements significantly.”

The ReferenceView solution being used at SugarCRM provides greater tracking, control and workflow automations for the reference manager. The technology solution also gives the stakeholder teams better access to customer information for facilitating interactions between prospects interested in SugarCRM solutions and customer references willing to share their successful experiences.

“We are very happy to have SugarCRM join our growing customer base,” said Jim Mooney, CEO and founder of RO Innovation. “SugarCRM is a perfect example of a company that understands the benefits of complementing customer relationship management with an easy to use outsourced customer reference solution. We worked closely with them to ensure our ReferenceView solution had the right functionality to help its team leverage the influence of customers to further fuel the explosive company growth and success in the marketplace.”

About RO Innovation
RO Innovation (, formerly References-Online, develops solutions that address real challenges in the sales and marketing landscape–from on-demand databases that make managing the customer reference experience more efficient to sales enablement solutions that help engage prospects on all levels. The RO Innovation suite of solutions includes: RO|Enablement, RO|ReferenceView, RO|Mobile and professional services.

About SugarCRM
SugarCRM makes CRM simple. As the world’s fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than 11 million times and currently serve over 1,000,000 end users in 192 countries. Over 7,000 organizations have chosen SugarCRM’s On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.
For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on Facebook, Twitter and YouTube.