Technology integration partnership enables B2B companies to generate new voice of the customer content and centralize usage in sales cycles with automated technology platforms.

EMERYVILLE, CA and DENVER, CO – June 4, 2014 – TechValidate, the authority on automatically creating customer evidence content, and RO Innovation, the leading provider of customer reference solutions, today announced the availability of an integration between the two applications to accelerate and centralize the availability of customer advocate assets throughout B2B customer reference, sales and marketing departments.

B2B organizations have always relied on their satisfied customers to support sales conversations and marketing. Best in class organizations are expanding the way they capture and leverage positive customer advocacy in sales and marketing cycles access even more value from their customer base. The direct connection between TechValidate’s content generation application and RO Innovation’s software, RO|ReferenceView, enables companies to quickly optimize the production of new customer advocate collateral like case studies, quotes, aggregate statistical evidence and customer reference nominations and make them immediately available for use in sales & marketing activities through a centralized, searchable repository.

“Having all the applicable customer information in a centralized, easily searchable system of record is the true benefit of the integration,” said Brad O’Neill, TechValidate CEO. “It makes it possible for everyone in the company to have visibility and access to real-time customer success stories anytime, anywhere and have greater impact on prospect engagement.”

“B2B buyers are more skeptical than ever and it’s more critical to leverage the voice of your happy customers to differentiate your offering and communicate value credibly. This technology integration gives greater visibility and utility to the high impact voice of customer assets TechValidate creates for our clients and automates admin workflows so our clients can focus on more effective sales and marketing activities,” said James Mooney, CEO of RO Innovation.

The integration has already been successfully implemented in two of the companies’ joint customers’ environments and is available immediately in new customer implementations.

For more information about TechValidate, visit

For more information about RO Innovation, visit

About RO Innovation
RO Innovation is the expert at enabling your best assets – happy customers. RO Innovation provides voice of the customer-driven business applications that empower companies to market and sell more intelligently. Inspired by today’s B2B sales environment, RO Innovation brings customer advocacy front-and-center through intuitive, easy-to-use, yet highly configurable cloud-based sales and marketing software solutions. Learn more at

About TechValidate
Founded in 2007 and based in Emeryville, California, TechValidate is the first and only automated software platform for the creation of customer evidence content. TechValidate solves the problem of extracting quantifiable operational and financial metrics from your customer base, and then instantly turning that data into usable, third party verified marketing materials. Customers range from startups to Fortune 100 leaders. Learn more at


Media Contact

Nichole Auston

Marketing Manager, RO Innovation

888-731-4002 x 706