“The XOXO team’s help early on was crucial in pairing the sales opportunity with great references! It really put us in a great place throughout the evaluation and helped us to eliminate competitors right out of the gate. Those references helped us finally cross the finish line!”

Kathy Todd

Enterprise Account Executive, Ceridian


Ceridian is a global human capital management (HCM) software companyproviding human resources, payroll, benefits, workforce management, and talent management capabilities in a single solution.


To maintain a positive, value-add experience for both prospects and customers, while managing a rapidly growing volume of customer advocacy contacts and customer reference requests.


Ceridian chose RO Sales Enablement to help them take customer advocacy marketing to the next level by creating an experience unmatched in their industry. The reference fulfillment process has become a win/ win/win for customers, prospects, and the Ceridian sales and marketing team.


Among other benefits, Ceridian has been able to provide a highly positive reference experience, can fulfill reference requests 5x faster with much greater accuracy, reduced customer support burdens , and has increased the amount of time the sales team spends actively selling by 20%.

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RO Sales Enablement

Activate customer advocacy and sales content simultaneously for each stage of the sales opportunity.

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Link Customer Success and Customer Advocacy in key ways to drive value.

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