We believe that is worth making a remark (…or 20) about!

The voice of RO’s customers break through a world of “noise,” full of common run-of-the-mill messages, by sharing their extraordinary messages, testimony, stories and thought leadership to a larger audience. It may be our brand’s tagline, but “Activating the Voice of Your Customer” is not something we just tell our customers to do. It is something that we practice day-in and day-out via our Customer Reference Program, newly launched as THE Customer Reference Program.


THE Reference Program

A way for us to shine a spotlight on our remarkable customers. By participating in the program, our customers have an opportunity to share stories of their success with RO solutions and put their positive advocacy into action through a variety of activities.

Possibilities for Your Participation

  • Peer-to-Peer calls
  • Case studies
  • Testimonial quotes
  • Speaking opportunities
  • Special recognition programs like “Reference Manager of the Month”
  • Access to special networking and executive audiences

Meet Nichole Auston

Nichole Auston is the Customer Marketing Director at RO Innovation. With a background in digital marketing and nearly a decade of experience managing marketing programs for a variety of SaaS companies, she’s passionate about sharing insights, best practices and stories about sales enablement and customer reference management, and the people and technology that power it.

Connect with Nichole

Empower Sales Team with Customer Reference

Blue Print

Build Your Customer Reference Program for Success

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VCE Case Study in Customer Reference Management

Case Study

How RO Innovation Helped VCE Drive $100 Million in Revenue


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Empower Sales Team with Customer Reference


5 Ways to Empower Your Sales Team & Drive More Revenue

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Reference Management Elite – Reference Manager of the Month

There is no “blueprint” for customer marketing success. As such, among the practitioners in this field there is an unspoken “club” of individuals that we, as peers, look to for guidance. They are the pioneers in their field. The best-of-the-best. The unspoken elite.

Get to know some of the Elite