Customer references and advocates can expand your reach, accelerate sales and even help drive adoption among your new customers. You know they drive growth and help with retention. But is your leadership convinced? Don’t get frustrated by the struggle to get funding. Get smarter about how you ask your C-level execs for it.
Creating a business case for resources to build or enhance an advocacy program requires thinking beyond tactics and connecting reference and advocacy programs to the business needs leadership cares about.
SiriusDecisions research indicates that over 80% of b-to-b buying decisions are based on customer experience, either direct or indirect. And, let’s face it – your prospects and customers are going to hear the truth about what it’s like to use your products and services with or without your help. That’s where the power of customer references and customer advocacy can super-charge your sales and marketing efforts.
Lisa Nakano from SiriusDecisions introduces us to a best-in-class model for b-to-b organizations to define, design and develop a customer advocacy program that sets a strong foundation for this critical part of the prospect and customer experience, along with Michelle Gardner from Informatica who will share her real-life experiences in leveraging best practices for evolving and growing their customer reference and advocacy program.
Did you know…B2B businesses are increasingly embracing customer advocacy as a strategy for driving market interest, build buyer trust and close sales faster. However, the strategic activation of customer advocates is shockingly misunderstood by many executives and internal teams.
During this webinar, a panel of experts will discuss some of the commonly held myths around customer references and the way advocacy strategies can be leveraged to make a big impact.
Did you know…
Customer references, stories and referrals influence the buyer’s decision-making process through the entire customer lifecycle…not just at the beginning or end.
The internet has made it easier for marketers to engage with customers at various stages of their journey. That’s one of the reasons 76% of marketers plan to produce more content this year. Despite that increase, 65% of marketers are still challenged when it comes to understanding which types of content are effective and which types aren’t.
Did you know that 80% of B2B buying decisions are based on direct or indirect customer experience?
This webinar featuring research presented by SiriusDecisions on the best practices for moving buyers further along their journey using customer advocacy. You will learn the keys to activating customer advocates and get the scoop on:
A couple of major macro trends are shaping the modern B2B buying process, and changing buyer and seller behavior. We are seeing the evolution of Peer-to-Peer (P2P) Selling. If your company leverages customer advocacy, customer referrals or customer references, you have joined this movement and are actively shaping the future of B2B sales and marketing best practices. Get the information, knowledge and resources to optimize your strategic P2P selling efforts this year.
“Sales Enablement” is the newest buzz phrase in the marketing, customer advocacy and sales network world, but what does it really mean in terms of your organizational culture, solutions and processes? View the recording of this educational webinar, hosted by The Sales Association, to learn:
Whether you’re just launching a program, or are experienced and are just looking to review best practices and get tips for continued success, we invite you to view the archived recording of the Worldwide Customer Marketing Networking Group’s first quarterly call of 2015 for a discussion of:
Proving the effectiveness and ROI of a customer reference program investment to the C-Suite often comes down to showing measurable, quantitative, trackable results. Watch this recorded webinar hosted by Dan Montoya, RO Innovation’s VP of Professional Services to learn:
This webinar will help accelerate your understanding of customer reference program success metrics, whether you have yet to start measuring or you are a ROI pro.
View this archived recording covering best practices for building a collaborative sales enablement content strategy and discuss how new innovative technology platforms can support this process. Get expert insights and best practices from Forrester Research, VMware, Intel and RO Innovation designed specifically for Sales and Marketing professionals.The webinar covers: