Archived Webinar Recording
Webinar: Myth Busting: The Truth About customer Advocacy’s Impact on Business
February 28, 2018
B2B businesses are increasingly embracing customer advocacy as a strategy for driving market interest, build buyer trust and close sales faster. However, the strategic activation of customer advocates is shockingly misunderstood by many executives and internal teams. During this webinar, a panel of experts will discuss some of the commonly held myths around customer references and the way advocacy strategies can be leveraged to make a big impact. Panelists will also consider whether there has been a shift in how customer advocacy professionals must go to market, and explore whether this promotes agility or new challenges.