We will be making our annual trip to the Summit on Customer Engagement in San Mateo, CA later this month. On February 28th and 29th we will be joining many of our customers, fellow customer reference program experts, and customer engagement professionals for two jam-packed days of networking, best practices and education.

While the agenda offers a bit of something for everyone attending, a couple of our customers are making presentations that you won’t want to miss!

Marie Ross, Director of the EMC Customer Reference Group – “Getting a Small Reference Team to Achieve Big Goals”

Learn how EMC is making “doing more with less” into an art form. The firm developed a Hub and Spoke model in 2011, allowing a small reference team to support nine global business units. The key to this model has been buy-in and resource support from the business units, use of agencies, and influencing stakeholders to own sales alignment, centralize requests and set priorities. (Preview here)

Rhett Livengood, Director, WW B2B Customer Engagement, Intel Corporation – “How Customer Engagement Built a New Online B2B Sales Channel at Intel”

Rhett will show how Intel’s B2B customer engagement team, working with sales, built a new B2B online revenue channel for Intel. He’ll show how he and his team transformed the Intel customer reference program, Customer Advocacy Board (CAB), and online marketing and community efforts to successfully integrate into an online sales process and capability. Topics covered will include: e-nurturing, CRM, customer pipeline development and management, building online sales capability and how to integrate with corporate marketing programs and the existing B2B sales force.

You can learn more about the event and register here. See you there!

We will also be hosting a customer appreciation dinner on February 28 for our customers attending this event. We can’t wait to see you!

Jim Mooney
Jim Mooney is the Founder & CEO of RO Innovation. His passion for helping salespeople excel in all aspects of B2B selling, especially where customer references are involved, was the reason he started the company. His desire for helping others succeed flows through in the expert thought leadership he provides the industry, his customers and his employees.