Sherpa Winners 2017
These 6 B2B companies with best-in-class customer advocacy programs are leading the way in sales, marketing and customer success in the new B2B buying reality. Winners of these awards demonstrate marketing excellence, business impact and strategic value via the execution of the customer advocacy programs at their companies.
For more details about this program and the winners, please read the press release here.
In recognition of the best overall customer advocacy program strategy, tactics and results as determined by the customer advocacy and engagement experts at SiriusDecisions, the leading global business-to-business research and advisory firm.
In recognition of an executive stakeholder team (or individual) for their efforts in supporting and promoting the value of customer reference programs through their vision and leadership.
In recognition of a progressive B2B organization that is proving the value and impact of using customer advocacy end-to-end in the customer lifecycle to create brand authenticity, customer loyalty and new business through the help of content, referrals and social validation.
In recognition of a RO Innovation customer who’s idea for improving our platform was actually brought to market or was implemented at their organization in a unique way.
In recognition of a program that had an outstanding strategy for recruiting a large volume of new references and/or great execution on a strategy that engaged reference contacts or internal program users to participate in additional activities in their program.
In recognition of an organization that has achieved an outstanding way to integrate the Voice of the Customer throughout the daily lives of their employees via technology integrations.