“Since implementing RO Innovation, we’ve had a 210% increase in total advocates participating in our program and a 143% increase in total assets.”

– Becky Leung, Customer Marketing Manager, Jive Software

Designed to Match Your Business & Goals

RO Innovation offers four different products that are designed for flexibility and scalability, while providing exactly the technology our customers need to manage and optimize the strategic elements of their business.

Product Solutions Grid

Optimize the Voice of the Customer

RO Reference Enablement™ is a dedicated customer reference management software designed to help you efficiently manage, protect and leverage voice of the customer to impact revenue in a buyer-preferred, trusted format.

  • Optimize customer reference request workflows
  • Create greater visibility for customer-related content
  • Protect and manage customer relationships from overuse
  • Recruit and reward customer reference participation
  • Track revenue influence to customer marketing activities
Reference Enablement

Deliver the Right Content at the Right Time

RO Content Enablement™ is a central hub for all your business – from product videos to brochures to eBooks to sales playbooks and more.

• Puts the right content at your team’s fingertips when they need it
• Agnostic to content storage systems and platforms, so it can pull content from wherever it lives to one central place
• Reduces wasted time and effort for your team, increases content visibility and usage
• Track content effectiveness in terms of revenue influence and ROI

Enable Sales to Drive Revenue

RO Sales Enablement™ elevates peer-to-peer selling efforts via unique, individual customer success stories presented simultaneously with the right sales and marketing assets for each stage of the sales opportunity.

  • Build buyer trust faster
  • Differentiate your value and add significance during the buying process
  • Win business faster
  • Provide data, analytics and reporting on revenue influenced by customers and content
Sales Enablement

Provide a Better Channel Partner Experience

RO Partner Enablement™ is a best-in-class channel sales enablement solution that helps you stay relevant and valuable to your channel partners by providing them with a better content experience.

  • Provide an easy-to-use branded portal for your channel sales partners
  • Leverage the right messages at the right time to stand out from the pack
  • Get analytics and intelligence on asset utilization and partner engagement
  • Maintain greater control over your branded marketing messages

“The team at RO Innovation is fantastic to work with; they bring their technology and expertise to the table, as well as their flexibility and partnership in working with your company’s program. I’m very pleased with our results and recommend RO Innovation to anyone looking for a great solution.”

– Tricia Sale, Senior Manager, Client Reference Program, Blackboard

Flexible Options for Your Needs

We understand the customer reference and sales enablement programs you have today will not be the same ones you’ll have down the road. As your needs change and grow, RO Innovation is there to support you with a variety of different implementation options for our solution.


This option is best for companies that want their marketing automation, SFA/CRM and customer reference platforms all working in lock-step. It is also the fastest way to produce rollup reports to truly show the ROI of your investment in sales and marketing activities through the entire customer acquisition and retention funnel.

Stand Alone

This is best for companies that have teams needing access to the system that may not have licenses for their CRM, like customer support or channel partners. It is also a great option for companies where integration-ready API levels of their sales and marketing platforms are cost prohibitive. Many of our customers start out with this option and then integrate later down the road.


Some RO customers deploy a “hybrid” approach giving a portion of their users integrated access through the CRM or marketing automation system, while other team members only have access through the stand-alone instance of RO Innovation. This ensures everyone receives the access they need, in the way they need it.

We’re Serious About the Security of Our Solutions

9 of the 10 largest software companies in the world use RO Innovation’s SaaS platform. RO takes the security of our solutions seriously.  We have undergone a rigorous outside security assessment as well as penetration tests designed to identify and fix any vulnerabilities in the production infrastructure. As a requirement of being a certified vendor on the Salesforce.com AppExchange, we are also required to go through a security audit every year. If you would like to review RO Innovation’s Security Policy or our detailed security assessment spreadsheet, please contact us.

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