Bridge the Sales and Marketing Divide

Just as marketing automation platforms are used as the marketing campaign tool to qualify a lead for sales handoff, RO Innovation is the sales campaign tool to get that lead to a closed deal. With integration between the two platforms, marketers can maintain visibility post-lead handoff. This increases the ability to truly show marketing’s impact through the entire revenue cycle and make more effective content and budget decisions. RO Innovation’s sales enablement platform:

  • Gives marketers greater visibility through entire sales cycle
  • Recommends the right marketing content and customer advocates to share with prospects
  • Packages content for salespeople to send to their prospects in tailored microsites
  • Tracks content usage and effectiveness to closed deals
  • Reports ROI of produced marketing assets used in sales cycles
  • Provides intelligence on where to put future marketing spend

Marketo Integration

Together, Marketo and RO Innovation provide a complete “lead to revenue” conversation.

  • Reports which customer advocate and marketing assets had actual impact on closed deals
  • Increased visibility and definitive ROI calculations on marketing assets used in sales cycles
  • Crucial data to know what content works (and what doesn’t) to strategize future marketing spend

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Eloqua Integration

Measure the impact your marketing content has through the entire sales cycle, and discover the most effective marketing assets for closing business. RO Innovation offers intuitive reports and visual dashboards to analyze your content marketing and customer advocate influence on revenue.

  • Automatically recommend the right marketing assets for sales team usage
  • Know what marketing assets lead impacted closed deals
  • Intuitive ROI reporting
  • Increase sales and marketing alignment

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Pardot Integration

Ever wonder what happens to those content pieces you give to Sales to help them close deals? Ever have trouble tying a hard ROI number on the impact of your campaigns, customer marketing activities and more? This integration is the answer.

  • Measure the impact your marketing content has through the entire sales cycle
  • Discover the most effective marketing assets for closing business.
  • End-to-end visibility to report content marketing and customer advocate influence on revenue

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Integration with Other Marketing Platforms

Our integration capabilities don’t stop at the list above. Because of our API and configurability, chances are we can integrate with any marketing platform your team deems critical for their daily workflows and success. Contact our team to learn more.

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