Marketing Automation Integrations
Just as marketing automation platforms are used as the marketing campaign tool to qualify a lead for sales handoff, RO Innovation is the sales campaign tool to get that lead to a closed deal. With integration between the two platforms, marketers can maintain visibility post-lead handoff. This increases the ability to truly show marketing’s impact through the entire revenue cycle and make more effective content and budget decisions. RO Innovation’s sales enablement platform:
Together, Marketo and RO Innovation provide a complete “lead to revenue” conversation.
Measure the impact your marketing content has through the entire sales cycle, and discover the most effective marketing assets for closing business. RO Innovation offers intuitive reports and visual dashboards to analyze your content marketing and customer advocate influence on revenue.
Ever wonder what happens to those content pieces you give to Sales to help them close deals? Ever have trouble tying a hard ROI number on the impact of your campaigns, customer marketing activities and more? This integration is the answer.
Our integration capabilities don’t stop at the list above. Because of our API and configurability, chances are we can integrate with any marketing platform your team deems critical for their daily workflows and success. Contact our team to learn more.